CVS Health Initiative: Be the First


CVS Health remains the only national retail pharmacy to stop the sale of tobacco products. They are also committed to helping people lead tobacco free lives. Through their company and the CVS Health Foundation, they are investing $50 million through 2020, through an initiative they call #BeTheFirst, which aims to help deliver the nation’s first tobacco-free generation.

CVS Health is working with leading anti-tobacco and youth organizations across the country to support comprehensive education, advocacy, tobacco control and healthy behavior programming. With their partners, they are working towards contributing to a 3% decline in youth smoking rate; a 10% decline in the number of new youth smokers; and doubling the number of tobacco-free colleges and universities.

As part of our initiative, they have invested in tobacco-free resources for students, parents, teachers, schools and youth organizations. These tools and curricula cover topics including the dangers of tobacco, e-cigarette use, healthy behaviors, and advocacy training. Click here to access a list of key resources that are available for youth-serving organizations to leverage.