A collaboration between the play2PREVENT Lab, Yale and USC Tobacco Centers of Regulatory Science (TCORS), and 1st Playable Productions, this project expanded on earlier development and evaluation of the videogame intervention, PlayForward: smokeSCREEN with the goal of collecting in-game and standardized data on adolescents’ attitudes, perceptions, and knowledge about e-cigarettes and other tobacco products.
smokeSCREEN addresses the range of challenges that young teens face, with a dedicated focus on youth decision-making about tobacco smoking (conventional cigarettes, electronic cigarettes, flavored tobacco products), and includes strategies for both smoking prevention and cessation.
We conducted focus groups with over 30 teens, aged 11-14 to adapt and playtest the new game and then collected in-game (documenting their actions in the game) as well as standardized data on 80 teens. Using methods we have developed at the play2PREVENT Lab, we are analyzing these unique in-game data and the standardized data to evaluate how teens process messages and form attitudes, perceptions, and obtain knowledge regarding tobacco products.
smokeSCREEN is developed for ages 10-16, the game is available now to users with authorized logins.